Viral advertising

I think this is a very effective method of viral advertising, if i was shopping and was using one of these tolleys i would be shocked at how realistic the image looks.

underneath the image was the writing

"see how easy feeding the hungry can be?" like it is asking you.

I believe this would shock people and the word would be spread quite quickly, as thousands of people go food shopping everyday, alot of people would see it, but i do not believe it would make any more of a difference to people giving money to charitys. It is effective in the sense that it shocks you when you first see it, as i thought they were real children in the trolleys at first, I just think that if their are adverts on television showing children dying and pleading for you to help by giving money, an image in a trolley of a child that dosnt even look that sad wont effect as many people as they would have wanted.

TBWA\Hunt\Lascaris, Johannesburg, South Africa