This advert is a very effective one. It is in very dull colours, which makes the audience aware that its not going to be a cheerful advert.

There is no sound either, the only sound is the womans voice giving the audience information about how far the person is treavelling after being hit by the car,

which impacts on the audience in a big way, because of how far the person is flung from being hit.

The whole advert is done in slow motion aswell, it makes it more clear and easier to see the person get hit, as awful as it seems, it

wants to shock the audience. which I believe it has achieved.