The compare the market advert is a very successful one, and is spread very quickly and has even triggered certain shops selling meerkat merchandise,

and is even on social networking sites such as facebook, the main character of the advert is a meerkat called Alexander, wearing a little velvet dressing gown and

sat in a statley home. He explains that "compare the market" is ruining his website called "compare the meerkat" , showing different meerkats and their achievments.

At the end of the advert, he points at both and says "simples!" and makes a funny little noise. It was avery popular advert because

it was different to other comparison adverts that are really just annoying, but people would enjoy watching this advert for the cute little

mascott, and everytime a new advert came out people were excited to see it!

If people ever did need to go on a comparison website, the first one that would come to mind would be the compare the meerkat one.

So this advert is defiantly a good example of viral advertising.