The next pair of companies ive chose to compare is Subway and McDonalds. I have chosen these to because they are

both rivals in the food industry. But both very different.

Mcdonalds is a fast food restaurant serving burgers, chips and chicken nuggets. All of which are very unhealthy and full of junk,

but people still eat it because of how cheap it is. (The pound saver menu.)

Where as Subway is a sandwich deli shop, serving a wide range of meat, bread, salad and sauces to make a subway

the way you want it. It is alot healthier the mcdonalds but is still classed as fast food, and can be alot more expensive than mcdona

The Mcdonalds adverts are very colourful but simple, the same with their website, they get peoples attention with all the colours.

If you looked at figures, it would show that more children and teenagers tend to eat more Mcdonalds than adults, so the adverts

could be more aimed at kids, because of the way they present the advert, with child like pictures and how simple the voice over sounds,

getting straight to the point.

Subways website and adverts are quite different. The colors are alot neater and in tone with each other, they are also

advertising their own value snack menu with healthy options like; a garden salad, a bowl of meatballs and nachos.

All of which are quite different and would intrigue people into buying just to see "what they taste like" and because they

are so cheap, you cant really say no! Not only do they have infomation about their food, they have job oppurtunities advertised quite

clearly on the front page of their website. Making it seem more friendly and greeting you with open arms, showing you all that is going on with

the company. wheres mcdonalds is more likely not to be trusted after all the controversy in the newspapers about what people have found in their

burgers and chicken nuggets, and what they feed their livestock.

People would be put off for life and if they would choose another place to eat, they would probably choose something different

altogether, not KFC or Burgerking because of the similarities, but maybe subway becasue it is a compltley diiferent choice of food.

Even though it is more expensive, you pay for the quality.

The subway advert is reaching out to anyone, the one I have chose is funny, showing a man who has been hypnotized

into thinking he is an aerobics teacher, when he realises hes been humilated a voice over says "we've got a sub for that!"

meaning no matter who you are or how you feel, theres a sub that can match your mood. which makes it feel more personal to

the viewer letting them know that subway will make it the way they want so they are happy! :)