Tuesday 27 April 2010

Viral advertising



This clip is an advert for specsavers. It has Postman Pat without his glasses and trys to do his delivery rounds without his glasses.
But it only tells you it is a specsavers advert at the end. Until it tells you that, you don't realise what it actually is an advert for. Because they have
made it look like the old postman pat with the jittery movements and faded colours. The only difference is hes crashing into walls, so you
know there is something different about it as he is normally very good at his job!
It was a childrens tv programme that is quite old now, but is still shown today, so it can apply to anyone who needs glasses really as everyone knows who
Postman Pat is.

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