Thursday 1 July 2010

My campaign stuff





Original source for pinup girl

My campaign






This was the trial of the back of my poster. this is where all the facts will be going in the style of a diner menu.
I wanted to add facts about heart disease in like it would be like food, but still add some quirky phrases to make it interesting and different.

My campaign



Ice cream pinup girl





First pinup girl.

My campaign








These are the two main posters i created. I cooked my own burger with cheese and bacon and poured grease over the burger to make it look even more sickly. I then edited the brightness of it on photoshop to make it look greasier and fattier.
I used an image off google for the ice cream, and again edited the colours on photoshop. It still looks sickly, but more appetizing than the burger.
I thought of the idea of the pinup girl after drawing my own personal ideas. when I thought it would be clever and sort of retro to have a pinup girl sat on the food, it gave it sort of an 80's diner feel. Which gave me the idea to do it like a menu. I was first going to do the pinup girl fat, but after much thought decided to keep her skinny, as it would be ironic, having a beautiful woman sat on something so fatty and greasy. The burger was under a red and white diner cloth, so I used illustrator to make the girls costume the same detail. I used illustrator to create the pinup girl.

For the ice cream I used the same style, but more of a girly pretty bubblegum colours. The diner cloth was pink, as was the pinup girls costume, but i gave her blue hair.

The background to these were both very plain, so I chose to add colour to the background, keeping with the theme.

My campaign



I did 3 posters to start off with, I chose to expand the idea of my heart disease campaign.
This cake was my first trial poster, I liked involving food in my idea. Which I decided to keep in my final 2 posters.