This campaign is for HIV, it is the (RED) logo, that has been branded on a number of different products to raise money
for people in africa suffering with HIV. All products of which are obviously red, are used in some with some top selling products.
for example, ipods, dell laptops, converse, gap t shirts.
This charity group, from the stuff I have looked at on it is a happy, and positive, instead of showing malnourished
people close to death, it shows how happy they are, with their children, or children playing and laughing.
Instead of making you feel guilty and full of sorrow, it makes you feel happy and like you are making a difference if you
are buying the products, at the end of the advert it says thankyou, as if it is personally thanking you. The music in the background is
cheery and happy, which adds to the mood of the people in the advert.
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