Photography

This advert uses photography of a car, and also uses different techniques of how to use the photos. Like a flip book, then one photo after the other, and a group of photos bunched together to make one pitcure.

It shows the car in a normal size photo on the picture driving through a house but on the pictures, its done like a stop frame animation, placing a new picture after the other one showing the car driving through the house.

It also shows it going through a fish tank over the top of it, when it does the photo looks like the car has driven through a puddle, and makes a splash on the photo, to make it look very effective. it then shows a group of photos of a family get into the car, and continue onwards to then split up into three lots of photos why it weaves in and out of a dining room table and all slot back in together showing the car but at a different angle.

The photos used show off the car very well using all the angles and movemoents, just from a simple way of using photography.

Texture

This chair is representing cellulite. One side is all bumpy and full of holes,

like a normal chair is, with all the indentations, and on the other side it is completley

smooth.

On the bottom part of the chair it says goodbye cellulite.

The textures of the chair are representing a side full of cellulite, then with the help of Nivea,

it will all disappear.

Scale

For looking at scale I chose the Babybell advert.

It is a small bitesize circular piece of cheese that fits in your hand.

This advert is a very clever one, it almost looks like an interview. Derek Edmonds, the "head cheesemaker" talks about making

the babybells and all the tasks that come with it.

The veiwer dosnt realise that the cheese makers are all tiny, so thats why it makes it difficult.

When they try and milk cows, which are huge compared to them, if you think of the size of a babybell compared to a cow.

It shows them holding the babybells at the end and they all look like they are struggling with them.

It then shows you one roll away into the hands of a normal sized child, and he just picks it up very easily and eats it! :)

Before this advert there was the gorilla playing the drums.

The recent Cadbury adverts have been very random ones, and nothing to do with the chocolate what so ever. I could of chosen any

of them, but chose this one because I think its the funniest one, and most people have seen it and tryed to mimic it. so it s effective

and humorous.

Nobody speaks, all it says is "A glass and a half full production" in the cadbury writing.

Because of the gorilla advert before it, most people will know that it is a Cadburys advert, so there is no need to explain anything in it.

At the end of the advert it just shows a bar of the chocolate. Which is enough for the veiwers because the advert is memorable,

as all the recent cadbury ones are.

Like the one after this one was one of loads of done up airports vehicles having a race down a run way!

They can get away with being that random because of how successful they are.

The compare the market advert is a very successful one, and is spread very quickly and has even triggered certain shops selling meerkat merchandise,

and is even on social networking sites such as facebook, the main character of the advert is a meerkat called Alexander, wearing a little velvet dressing gown and

sat in a statley home. He explains that "compare the market" is ruining his website called "compare the meerkat" , showing different meerkats and their achievments.

At the end of the advert, he points at both and says "simples!" and makes a funny little noise. It was avery popular advert because

it was different to other comparison adverts that are really just annoying, but people would enjoy watching this advert for the cute little

mascott, and everytime a new advert came out people were excited to see it!

If people ever did need to go on a comparison website, the first one that would come to mind would be the compare the meerkat one.

So this advert is defiantly a good example of viral advertising.

Viral advertising

This clip is an advert for specsavers. It has Postman Pat without his glasses and trys to do his delivery rounds without his glasses.

But it only tells you it is a specsavers advert at the end. Until it tells you that, you don't realise what it actually is an advert for. Because they have

made it look like the old postman pat with the jittery movements and faded colours. The only difference is hes crashing into walls, so you

know there is something different about it as he is normally very good at his job!

It was a childrens tv programme that is quite old now, but is still shown today, so it can apply to anyone who needs glasses really as everyone knows who

Postman Pat is.

Viral advertising

The new Alton Towers ride that opened up in april had been talked about for weeks before, with small adverts of an eerie forset and spooky music, alot of people were talking about it.

One advert lasted only around 5 seconds, I have uploaded it to my blogger, all it says in a spooky girls voice "you'd better not go alone." Then shows the number 13 hanging from a tree in a dark forest. Then the Alton Towers logo, so people knew it was a ride, but what sort? why shouldnt we go alone?

A month or so later a second advert came out confirming it as a rollarcoaster in a dark forest said to be haunted. it then shows you the rollar coaster fall from view down a hole and you can hear the screams, it then shows you a small ghoslty building then again shows the 13 on the tree. The word spread fast about this advert as it was so effective, alot of people were eager to go to alton towers when the ride opened to witness it for themselves so they could then go back and tell their friends "I have been on the th13teen ride."