Semiotics

Semiotics- Is the study of signs and the messages in them, what they represent by what they signify.

This is a cover for an xbox game "naughty bear"

The signifiers in this poster are;

The naughty bear

The knife

The screaming bear (victim) in the reflection of the knife

The message in this poster is that the naughty bear is obviously going to kill the other bear, like there has been a chase if the naughty bear is breaking through a door to get to the victim bear.

But you dont know the reason naughty bear is going to kill the victim bear just by looking at the cover.

The Cover of the game is resembling a horror film, The Shining, and the famous "heres johnny!" scene. Which the cover of the game has also done, instead with cuddly teddy bears. The main text at the top of the cover is done in a child like typography, with upper case and lower case in random places in the text, to make it more childlike. The mixing between something like the childish writing and horror shows quite a big juxtaposition, because they have transformed a cute cuddly teddy into a psychopathic murderer.